Lotusphere 2010: Lotus knows something about chainsaws

It’s probably no surprise that Lotusphere 2010 is all about what Lotus knows whether that be on badges, at sessions, on Twitter or on my room mirror. The Lotus knows message is really all over the conference and is becoming the meme that binds it all together. Lotus knows a lot. Maybe too much sometimes. The fact that Alistair Rennie is good with a chainsaw is probably one of those things…

(for the uninitiated there was a video at the OGS where people had to mention what they were good at and Alistair Rennie said he was good with a chainsaw)

I really like the message and was happy to hear that the campaign is coming to Europe. It will start in Germany in connection with Cebit (March) and will move on from there. Whether it reaches Denmark or even Scandinavia is too soon to tell.

Lotus Knows how much geography matters

I was very excited when I read the announcements by IBM Lotus at the IamLUG event last week about the Lotus Knows marketing initiative being kicked off soon (late summer). I have been outright about the lack of initiatives from IBM previously (Lotus: We’ll give you the air cover you need! Humbug, I say! Humbug!) so I’m going to hold my breath and see what actually comes out of the campaign and what the message is going to be. The announcement mentioned it was going to be a global campaign which us here in non-USA would love to see. Besides living in non-USA I’m unfortunately also in a small market if you take Denmark alone. The Nordics is probably easier to spot on a map but hopefully by addressing Europe some of it will affect us here. I’m for sure going to do what I can to make sure the campaigns stops by Northern Europe as well.

Will IBM and Lotus ever turn into stealth bombers flying in perfect formation? I’m not sure and I’m not even sure that’s the desired goal. I would however love to see more awareness brought to the Lotus brand and maybe make sure the analogy is a Hercules transport plane rather than the Hindenburg. It may not be lean and advanced and maybe we don’t have an full fighter wing but we know we can trust it and it’s there to help us with air cover and at least call in some guys that can help us win the battle.

If you do not get the reference check this post out: LMAO – Air cover as provided by leading software companies