Are you ready for the jam?
I was very excited when I read the announcements by IBM Lotus at the IamLUG event last week about the Lotus Knows marketing initiative being kicked off soon (late summer). I have been outright about the lack of initiatives from IBM previously (Lotus: We’ll give you the air cover you need! Humbug, I say! Humbug!) so I’m going to hold my breath and see what actually comes out of the campaign and what the message is going to be. The announcement mentioned it was going to be a global campaign which us here in non-USA would love to see. Besides living in non-USA I’m unfortunately also in a small market if you take Denmark alone. The Nordics is probably easier to spot on a map but hopefully by addressing Europe some of it will affect us here. I’m for sure going to do what I can to make sure the campaigns stops by Northern Europe as well.
Will IBM and Lotus ever turn into stealth bombers flying in perfect formation? I’m not sure and I’m not even sure that’s the desired goal. I would however love to see more awareness brought to the Lotus brand and maybe make sure the analogy is a Hercules transport plane rather than the Hindenburg. It may not be lean and advanced and maybe we don’t have an full fighter wing but we know we can trust it and it’s there to help us with air cover and at least call in some guys that can help us win the battle.
If you do not get the reference check this post out: LMAO – Air cover as provided by leading software companies
In an anonymous comment to my post yesterday (Lotus: We’ll give you the air cover you need! Humbug, I say! Humbug!) a person who calls himself/herself “Hindenburg” (lol) linked to the following image which cracked me up. Why? Because it really hits the nail on the head.
I agree – this is a rant but I’m frustrated – deeply frustrated.
So I was at the Lotusphere 2009 and was happy to hear Kristen Lauria, VP Lotus Marketing, on stage talking about the renewed commitment from IBM Lotus to marketing and about the new SmarterPlanet campaign. IBM was going to provide the air cover we as partners needed. IBM was going to be visible and aggressive. IBM was going to get into to fight. They were shattering windows for God sake!
I was thrilled. The crowd was thrilled. There was a big applause and I think I even heard someone shout. At the blogger executive Q&A I asked Kristen whether this initiative would be coming to Europe and she said yes so I was even more thrilled. It would even be coming to Denmark. Wow.
It’s now been about 5 months and I have seen nothing. Absolutely nothing. IBM Lotus is still as absent from the media as they ever has been. Nothing has changed.
“We’ll give you the air cover you need!” Humbug, I say! Humbug!
As I said I’m frustrated. IBM Lotus has some of the best technology out there and probably the best and most competitive client in the market. Notes 8.5 is arguably the best and most capable Notes client ever. With Notes 8.5 we’re back to Notes being a true platform. Unfortunately customers don’t know it. As business partners we are still on our own and we have to mature and nurture the market our self.
It’s a real shame. I think we would be a lot stronger if IBM sent some air cover and dispatched that air strike we have been crying for for so long… Well – maybe next year.