Amazon gives Google a run for its money with CloudSearch

I’m a big proponent of Amazon Web Services (AWS) so it came as no surprise when Amazon today announced its latest addition to the AWS family – AWS CloudSearch.

“Amazon CloudSearch adds search capabilities for your website or application without the administrative burdens of operating and scaling a search platform. Amazon CloudSearch seamlessly scales as the amount of searchable data increases or as the query rate changes, and developers can change search parameters, fine tune search relevance and apply new settings at any time without having to upload the data again.”

Amazon CloudSearch is further described on their blog in an entry aptly named “Amazon CloudSearch – Start Searching in One Hour for Less Than $100 / Month“. Using CloudSearch is as easy as 1-2-3 and everything is managed through the AWS Management Console:

  1. Create and configure a Search Domain. This is a data container and a related set of services. It exists within a particular Availability Zone of a single AWS Region (initially US East).
  2. Upload your documents. Documents can be uploaded as JSON or XML that conforms to our Search Document Format (SDF). Uploaded documents will typically be searchable within seconds. You can, if you’d like, send data over an HTTPS connection to protect it while it is transit.
  3. Perform searches.