Received one of the longest IBM links I have ever received the other day: http://w3-03.ibm.com/sales/supporVShowDoc.wss?docid=l0781
06015634U22&infotype=SK&infosubtype=P0&node=doctype,P0~doctype,0PR~brands,B9300~brmds,B0T00&appname~C
C-CFSS
Wow! You guys heard of tinyurl.com?
lekkimworld.com 
I agree! 😉
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never understood this from IBM. It must be quite easy to create an internal IBM Tiny URL…
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Agree with Sander. Actually, on my iPhone I have the USA Today application. If I want to send a link to one of the stories to someone, I can email, text, tweet, or facebook the link. The link is also in this format: http://usat.me/?1230931
It shouldn’t be too much to hope that IBM could implement something like this too!
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