Business blogging – an interview with Scott Anderson of HP

At the Blogging BOF at Lotusphere 2005 there was some discussion of blogging as a tool in business. Below is a link to an interview with Scott Anderson, Hewlett Packard’s Director of Enterprise Brand Communication, about blogging at HP:

“The blogosphere is changing how customers gather and consume information about the marketplace. Scott Anderson, Hewlett Packard’s Director of Enterprise Brand Communications took a huge step in bringing his company in line with the principles of open dialogue with its customers through the blogosphere. In this program, Scott describes the experience and the challenges of evolving corporate communication beyond the static web and into the live web.”

Business Blogging, Doing it Right

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lekkim

Positive, competent, out-spoken, frank and customer focused architect and developer with a strong foundation in web, cloud and product development. I'm a strong advocate for API first and cloud based solutions and development. I have a knack for being able to communicate and present technically complicated matters in conference, customer and training settings. I've previously acted as team member and leader in a product organisation.

One thought on “Business blogging – an interview with Scott Anderson of HP”

  1. Very interesting because five months ago, I spoke with some people from HP who said the lawyers were in charge and they’d never be blogging.

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