At the Blogging BOF at Lotusphere 2005 there was some discussion of blogging as a tool in business. Below is a link to an interview with Scott Anderson, Hewlett Packard’s Director of Enterprise Brand Communication, about blogging at HP:
“The blogosphere is changing how customers gather and consume information about the marketplace. Scott Anderson, Hewlett Packards Director of Enterprise Brand Communications took a huge step in bringing his company in line with the principles of open dialogue with its customers through the blogosphere. In this program, Scott describes the experience and the challenges of evolving corporate communication beyond the static web and into the live web.”
Very interesting because five months ago, I spoke with some people from HP who said the lawyers were in charge and they’d never be blogging.