I was very excited when I read the announcements by IBM Lotus at the IamLUG event last week about the Lotus Knows marketing initiative being kicked off soon (late summer). I have been outright about the lack of initiatives from IBM previously (Lotus: We’ll give you the air cover you need! Humbug, I say! Humbug!) so I’m going to hold my breath and see what actually comes out of the campaign and what the message is going to be. The announcement mentioned it was going to be a global campaign which us here in non-USA would love to see. Besides living in non-USA I’m unfortunately also in a small market if you take Denmark alone. The Nordics is probably easier to spot on a map but hopefully by addressing Europe some of it will affect us here. I’m for sure going to do what I can to make sure the campaigns stops by Northern Europe as well.
Will IBM and Lotus ever turn into stealth bombers flying in perfect formation? I’m not sure and I’m not even sure that’s the desired goal. I would however love to see more awareness brought to the Lotus brand and maybe make sure the analogy is a Hercules transport plane rather than the Hindenburg. It may not be lean and advanced and maybe we don’t have an full fighter wing but we know we can trust it and it’s there to help us with air cover and at least call in some guys that can help us win the battle.
If you do not get the reference check this post out: LMAO – Air cover as provided by leading software companies