As I wrote in my Lotusphere 2012 one-liners post after Lotusphere OpenSocial and Embedded Experiences is *the* technology to watch coming out of IBM Lotus. At Lotusphere 2012 Ryan Baxter and Stanton Sievers from IBM gave a Show'n'tell session (SHOW115) which I think really should be an eye opener to a lot of people as to why this embedded experiences "thing" is important. I've been bashing Ryan to make a recording of the session and it's finally here.
Video of demo: Embedded Experiences Demo - N/D Social Edition - Connections Next
Code from demo: Demo code
If you want more embedded experiences go watch the video from the Social App Throwdown from Lotusphere for inspiration as to what's possible.